false advertising
So in an article about Nintendo’s new handheld player from the NY Times today, there’s a funny little bit about Sony. They’ve long been known for being a huge electronics manufacturer that pours hundreds of millions into advertising and prromotion but for some reason refuses to play well with others. That is, they use proprietary media formats and pray that consumers will buy their products anyway. Sometimes it works (Memory Stick), usually not so much (MiniDisc, Betamax). It’s a shame because Sony makes fairly good products but drives consumers away with these bizarre propietary media.
By the end of March, Sony will introduce the PSP, a “PlayStation Portable” that will also play music and videos using a proprietary storage format called the Universal Media Disc.
So now their plan is to come up with yet another proprietary storage format and just call it “Universal Media Disc.” BRILLIANT!
It’s kind of like how the Soviets came up with the name for the former East Germany. It was a communist institution run by the USSR and they named it the “German Democratic Republic” — even though it was not really German, democratic, or a republic at all.